The world of video marketing has undergone a significant evolution in 2022, adapting to changing needs and consumer tastes. These trends are shaping the year and our communications. In this article, we will explore three key trends in video marketing for 2022: short-form content, transparent and authentic communication through video, and live video.

Brief Content

Short-form content, also known as “snack content”, is a video format that is consumed quickly, with short text and videos or images that match the text. This type of content allows users to consume information quickly and without sound. This concept has gained popularity on social networks this year, especially with the emergence of YouTube “shorts”. It can also be found on Instagram and other social media platforms.

Transparent Communication through Video

When we talk about transparent communication in video marketing in 2022, we mean videos made with authenticity, with less budget and closer to customers. Increasingly, brands are creating videos with more limited resources, but maintaining high quality. An example of this is the video we made for Geovelo, a bicycle service company in Paris, using GoPros and a camera mounted on a Segway.

In addition, brands are opting for long-term collaborations with influencers, rather than one-time contracts. This allows companies to build a trusted relationship with consumers over time.

Live Videos

Live video is a form of marketing that consists of broadcasting videos in real time to a specific audience. These videos are popular because they are interactive and create a more personal connection with viewers. Live videos are a great way for companies to promote their products and services and connect with their audience. They can be streamed on various platforms, including Facebook, YouTube and Instagram, allowing businesses to reach a wider audience.

These are the three video marketing trends in 2022 that are making the biggest impact. However, we’re always on the lookout for new video styles to emerge. At Sayit, we produce a variety of video content, from live broadcasts to motion design to corporate films. You can see a sample of our work here.

If you are interested in exploring how these trends can benefit your company, please contact us. We have a wide range of services to help you get the most out of the power of video.